R
ROWDEN
Bristol, UK

Programme Capture Board

Army EW - Mimic RF Decoy Scale-Up

Shipley-led capture governance record

Programme Capture Summary

Capture Governance Score
90%
Primary operating model: Shipley-style capture governance.
Secondary lens: APMP capture review.
Sales methodologies: capture assessment, TAS, Challenger, JOLTS, and Blue Sheet.
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Capture Readiness

Stakeholder Coverage
98%
Competitive Intelligence
100%
Programme Shaping
100%
Proposal Readiness
92%
Next Gate
Gate 6: Submit Approval
Recommended Decision
Strong

Army EW - Mimic RF Decoy Scale-Up is strong overall. Capture readiness is 96%, with procurement, stakeholder access, and shaping maturity driving the current position.

Next stakeholder action: Hold route-to-market checkpoint before submission. by 2026-06-07.

Attached Teaming Partners

  • Leonardo UK (Prime Contractor)
    Mission systems, sensing, EW, and targeting integration across UK defence programmes
    View
  • Saab UK (Technology OEM)
    Targeting, mission systems, sensing, and tactical capability integration
    View

Procurement Route And Framework Access

Reference: DSP · Defence Sourcing Portal
Jurisdiction: UK
Buyer body: UK Ministry of Defence
Route type: Portal
Supplier requirement: Open
Eligibility: Eligible
Framework required: No
Framework access: Direct Eligible
Supplier position: Direct Prime Bidder
Partner dependency: Direct Or Self-Qualified

Current route looks directly accessible if the bid remains within the stated vehicle and eligibility assumptions.

Track the portal closely, shape before formal release, and expect direct compliance pressure once the notice goes live.

Route-to-market note: Direct MOD competition route. Capture focus is on evaluator proof, scaled manufacturing confidence, and sovereign delivery assurance.

Relevant domains: Defence, Mission Systems, C4ISR, Software, Tactical Comms

Open source reference

Capture Methodologies

Shipley Capture

Primary operating model for capture governance: run pre-RFP shaping, gates, teaming, Black Hat, evaluation alignment, and proposal readiness.

Score: 87
Stage: Proposal Ready
Latest gate: Gate 5: Red Team Readiness (Go)
Next gate: Gate 6: Submit Approval
Teaming readiness: 0%
Black Hat readiness: 100%
Evaluation alignment: 100%
Proposal readiness: 92%
Open Primary Module

APMP Capture

Secondary structured lens for customer issue, win strategy, review discipline, and bridge into bid.

Score: 100
Stage: Proposal Ready
Open Secondary Lens

Programme Capture Record

Record programme context, procurement path, governance status, value case, and capture assumptions on the core record.

Open Record

Sales Qualification Board

Consolidated TAS and capture-assessment action view for qualification, inspection, and next-step sales discipline.

Open Sales Actions

Full Capture Process

See the end-to-end defence capture flow from market sensing through shaping, bid, award, and deployment.

Open Process

Stakeholder Map

Visualize MOD, user, technical, commercial, prime, and policy influence across the campaign.

Coverage: 98%
Strongest supporter: Programme SRO
Biggest blocker: Not set
Missing roles: None
Open Map

Competitive Intelligence

Run the detailed Black Hat view with named competitors, threat scores, route-access posture, and assigned counter actions.

Score: 100%
Top threat: Prime Contractor Framework Team
Missing intelligence: None
Open Module

Programme Shaping

Shape evaluation criteria, weighting, incentives, customer questions, and a customer-ready brief before the ITT hardens.

Score: 100%
Weighting total: 100.0%
Linked route: DSP
Open Module

3 Whys

Build the capture thesis: why act, why Rowden, why this route, and why now.

Open Tool

Capability Gap Builder

Translate operational gaps into mission, safety, resilience, cost, and procurement consequences.

Open Tool

Reverse Timeline

Work backwards from tender, downselect, award, or framework milestone to secure bid readiness.

Open Tool

Competitor Trap

Position against incumbents, primes, lock-in, compliance burden, and competing technical architectures.

Open Tool
Sales Methodologies And Diagnostics

TAS Winnability

Sales qualification tool for opportunity shape, resource commitment, competitive position, and winnability.

Open Diagnostic

Capture Assessment

Inspect funding authority, decision criteria, procurement path, champion strength, and competition through a capture lens.

Diagnostic score: 74%
Open Diagnostic

Champion Builder

Test whether the campaign has a credible internal advocate with influence and access.

Open Tool

Challenger

Lead the market conversation around edge, degraded connectivity, sovereign delivery, and operational safety.

Open Strategy

JOLTS

Reduce buyer risk around adoption, accreditation, delivery confidence, and operational change.

Open Strategy

Miller Heiman Blue Sheet

Strategically navigate multi-stakeholder defence decisions and formal procurement constraints.

Open Strategy

Intelligence ROI Calculator

Calculate operational productivity, deployment resilience, risk reduction, and annual programme value.

Open ROI Tool
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