R
ROWDEN
Bristol, UK

Programme Capture Board

Defence Edge Fleet - Dovetail Device Management

Shipley-led capture governance record

Programme Capture Summary

Capture Governance Score
45%
Primary operating model: Shipley-style capture governance.
Secondary lens: APMP capture review.
Sales methodologies: capture assessment, TAS, Challenger, JOLTS, and Blue Sheet.
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Capture Readiness

Stakeholder Coverage
80%
Competitive Intelligence
100%
Programme Shaping
90%
Proposal Readiness
58%
Next Gate
Gate 1: Pursuit Decision
Recommended Decision
Moderate

Defence Edge Fleet - Dovetail Device Management is moderate overall. Capture readiness is 74%, with procurement, stakeholder access, and shaping maturity driving the current position.

Next stakeholder action: Validate expected commercial approach and route assumptions. by 2026-06-18.

Attached Teaming Partners

  • CGI UK (Systems Integrator)
    Defence Digital, secure cloud, data platforms, DevSecOps, and digital transformation delivery
    View
  • IBM UK (Systems Integrator)
    Secure data, AI, hybrid infrastructure, and systems engineering support
    View

Procurement Route And Framework Access

Reference: DDAD · Digital Decision Accelerators for Defence
Jurisdiction: UK
Buyer body: UK Ministry of Defence
Route type: Open Framework
Supplier requirement: Must be on framework
Eligibility: Not Yet Eligible
Framework required: Conditional
Framework access: Not Yet Eligible
Supplier position: Awaiting Qualification
Partner dependency: Partner Dependent

Current path depends on partner or prime access. Attached partners: CGI UK, IBM UK.

Framework access is decisive. If not directly on the vehicle, capture must focus on prime, framework-holder, or consortium access.

Route-to-market note: Likely to require a DDAD-style or adjacent digital route once the requirement hardens. Current priority is qualifying buyer need and framework access options.

Relevant domains: Defence, Decision Support, Software, Data, AI

Open source reference

Capture Methodologies

Shipley Capture

Primary operating model for capture governance: run pre-RFP shaping, gates, teaming, Black Hat, evaluation alignment, and proposal readiness.

Score: 53
Stage: Pursue
Latest gate: Gate 0: Market Fit (Go)
Next gate: Gate 1: Pursuit Decision
Teaming readiness: 0%
Black Hat readiness: 100%
Evaluation alignment: 75%
Proposal readiness: 58%
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APMP Capture

Secondary structured lens for customer issue, win strategy, review discipline, and bridge into bid.

Score: 18
Stage: Identify
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Programme Capture Record

Record programme context, procurement path, governance status, value case, and capture assumptions on the core record.

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Sales Qualification Board

Consolidated TAS and capture-assessment action view for qualification, inspection, and next-step sales discipline.

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Full Capture Process

See the end-to-end defence capture flow from market sensing through shaping, bid, award, and deployment.

Open Process

Stakeholder Map

Visualize MOD, user, technical, commercial, prime, and policy influence across the campaign.

Coverage: 80%
Strongest supporter: User Representative
Biggest blocker: Commercial Lead
Missing roles: Security / Assurance
Open Map

Competitive Intelligence

Run the detailed Black Hat view with named competitors, threat scores, route-access posture, and assigned counter actions.

Score: 100%
Top threat: Defence Systems Integrator
Missing intelligence: None
Open Module

Programme Shaping

Shape evaluation criteria, weighting, incentives, customer questions, and a customer-ready brief before the ITT hardens.

Score: 90%
Weighting total: 101.0%
Linked route: DDAD
Open Module

3 Whys

Build the capture thesis: why act, why Rowden, why this route, and why now.

Open Tool

Capability Gap Builder

Translate operational gaps into mission, safety, resilience, cost, and procurement consequences.

Open Tool

Reverse Timeline

Work backwards from tender, downselect, award, or framework milestone to secure bid readiness.

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Competitor Trap

Position against incumbents, primes, lock-in, compliance burden, and competing technical architectures.

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Sales Methodologies And Diagnostics

TAS Winnability

Sales qualification tool for opportunity shape, resource commitment, competitive position, and winnability.

Open Diagnostic

Capture Assessment

Inspect funding authority, decision criteria, procurement path, champion strength, and competition through a capture lens.

Diagnostic score: 60%
Open Diagnostic

Champion Builder

Test whether the campaign has a credible internal advocate with influence and access.

Open Tool

Challenger

Lead the market conversation around edge, degraded connectivity, sovereign delivery, and operational safety.

Open Strategy

JOLTS

Reduce buyer risk around adoption, accreditation, delivery confidence, and operational change.

Open Strategy

Miller Heiman Blue Sheet

Strategically navigate multi-stakeholder defence decisions and formal procurement constraints.

Open Strategy

Intelligence ROI Calculator

Calculate operational productivity, deployment resilience, risk reduction, and annual programme value.

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